ZEISS DriveSafe

For Immediate Release
New ZEISS Eyeglass Lens Offers Relief for Drivers
Local Eye Doctor Invited to Berlin for Unveiling of ZEISS DriveSafe Lenses


Berlin, Germany 

 
ZEISS, a global leader in precision optics, teamed up with Mercedes Benz to unveil its new ZEISS DriveSafe lenses at a spectacular event at Berlin’s historic Tempelhof Airport. A select group of eyecare professionals from around the world were flown to Germany to learn how DriveSafe lenses help wearers see better and feel safer in low-visibility driving conditions. The event included an actual road-test of the new lenses on a course that simulated the experience of driving in the rain, at night, and in other challenging conditions.

Developed in collaboration with auto industry experts, ZEISS DriveSafe lenses are designed to be worn all day, but to provide extra visual support while driving. This is accomplished through three key technologies:

• An innovative progressive lens design that allows for fast refocusing as the driver’s vision shifts from the road ahead to the dashboard or rear- and side-view mirrors.
• A breakthrough anti-reflective coating specially designed to reduce disturbing glare from today’s Xenon and LED headlights
• Luminance Design® Technology, a new lens design approach for clearer, more natural vision at twilight and on cloudy days.

A leading U.S. Optometrist, Dr. Benjamin Yanofsky of Advanced Eyecare of Arizona, Mesa, Arizona, took  part while consulting with the ophthalmic engineers and developers in the research headquarters in Oberkochen, Germany.  Dr. Yanofsky met with and  with the leadership team at Zeiss to round out this unique global training program.


“I have many patients who struggle to see clearly when driving in the rain or at night. ZEISS DriveSafe represents the perfect solution. I saw a definite improvement while driving, and the DriveSafe provides outstanding vision for all of my other daily vision needs. These lenses will help me go the extra mile for my patients.”
 
“Driving requires seeing the road clearly so you can react quickly. Rainy, cloudy and nighttime conditions make this kind more difficult and create stress for the driver. With the arrival of winter, we’ll all experience these driving conditions more frequently. I want my patients to feel confident in these situations, and that’s why I’m looking forward to telling them about ZEISS DriveSafe.”
 
“As a doctor, I don’t just want to give my patients clear vision – I want to help them with the visual challenges they face every day. ZEISS Digital Lens and Digital Inside technology have helped many of my patients view their digital devices without experiencing symptoms of Digital Eye Strain. With ZEISS DriveSafe, I can also help them feel more comfortable and confident in difficult driving conditions.”
 
ZEISS DriveSafe is available for all wearers, whether they wear progressive lenses or distance-only. 
 
For more information, contact Advanced Eyecare of Arizona at 480-833-1434.